If you’re wondering how meta descriptions actually work, you’re not alone. Below, you’ll find real-world tips for crafting meta descriptions, plus examples showing what works and what doesn’t. Most CMS platforms like WordPress, Shopify, or Wix, along with SEO plugins like Yoast SEO or Rank Math, let you easily create and edit meta descriptions without touching any code. Most website owners — especially small business owners (fewer than 50 employees or making under $5 million a year) — don’t realize how much power they have over what users see in Google search results.
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It’s almost like having Google and other search engines advertise your products for you. The first thing you should do is check to see if your WordPress website is SEO-optimized. By doing this, you will discover things you can improve to grow your search engine traffic. Search engine optimization (SEO) is about making strategic changes to your website and its content so that you are featured higher on search engine results pages (SERPs).
Poorly written comments, often off-topic and self-promotional, posted by spambots in the hopes of getting a free (but ultimately worthless) link. Content that is designed to entice people to click, typically by overpromising or being intentionally misleading in headlines, so publishers can earn advertising revenue. A publication of content, sorted in chronological order, with the most recent content appearing at the top.
You want to optimize your squat racks product page and you find the keyword “best squat rack”. With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. They use small pieces of programs (called crawlers or bots) to follow all the hyperlinks and discover new pages (as well as updates to the pages they discovered before). When people use the phrase “SEO is dead”, they usually mean that “the spammy attempts to cheat the Google algorithm that were used 10 years ago are dead”. You should always keep learning and stay updated with the latest updates, experiments and findings. In SEO, the terms are used to describe two groups of SEOs – those who adhere to the rules set out by Google’s Webmaster Guidelines and those who don’t.
- Google is the most-used search engine in nearly every country in the world.
- The focus points of SEO in 2025 are still high-quality content and technical factors like site speed, security and mobile parity.
- I made sure to only write guest posts for quality sites in my niche.
- Republishing is also a great opportunity to promote your post again on social media and newsletter, or starting a new link building campaign.
- With new websites popping up left and right, it’s becoming increasingly difficult to get noticed and maintain customer loyalty.
If it contains the focus keyword, you let Google know what the page you’re linking to is about. Long-tail keywords tend to have lower difficulty and higher conversion rates. It’s because the query is more specific, so there’s a higher chance the user is further down the buyer’s journey. Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research. Besides keyword suggestions, it calculates the difficulty of ranking for the keywords and helps you to analyze the SERP. In this chapter, you will learn how to find your niche and how to find profitable keywords you can rank for.
How often should I update older content?
But you can’t just, especially with a stakeholder who isn’t SEO literate or marketing literate, they’ve brought in to be the expert in the room, right? But you do have to do some heavy lifting in terms of explaining what is happening. This is really an interesting one actually because this is all about it’s efficiency, but it’s efficiency in a different way.
Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on BHS Links the internet. Keyword Research is an important step in understanding what the user is searching. SEO is free, but it requires time and effort to implement effectively. Paid tools and services, such as keyword research tools, analytics platforms, and professional consulting, can also assist with SEO.