Based on Brian Dean’s analysis, longer content gets higher rankings. So, aim at a minimum of 1,800-word content to rank better on SERP. So, it’s logical that security is one of the indivisible parts of modern sites. Moreover, according to Hubspot research, 82% of users tend to leave SEO Anomaly a website if they see it’s not secure. A search engine most likely will return pages with nearby stores or online bakeries that sell cakes in the first option.
It helps to elevate the user experience by making it easier to find what they’re looking for and jump there with a click. Long tail keywords are made up of 3+ words and are very specific. They’re an excellent addition to any SEO strategy because they’re typically low competition and target pre-qualified traffic. Be sure to run through these details for the top five ranking posts for your target keyword. SERP analysis will inform your content strategy and make it easier to rank higher. While Google provides clues and guidelines about how they evaluate content, it typically includes a mix of utility, trust, authority, and user experience.
For instance, if you tell people to “put the pan on the hob,” show footage of that process on screen as you do so. This may increase Google’s confidence that the spoken instructions align with the content of the video. Make sure to avoid unnecessary fluff and distractions between instructions where possible. In other words, don’t go off on a tangent explaining how your mom once deviated from one of the steps and ended up with burnt rice. This will only reduce clarity, which may confuse Google’s language processing algorithms.
You can enter your target keywords and see how well your pages rank. This information is vital for understanding where to focus your SEO efforts and for optimizing your content strategy. The more high-quality backlinks and accurate citations your business has, the stronger your Google Maps ranking.
Step 5. Add timestamps
In addition, it’s crucial to post accurate hours of operation, and update those if/when they change. Learn more about how accurate business information can impact your rankings. And read our guide on why keeping your business information consistent across the web is critical for local rankings. Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals. And don’t forget to redirect to a better page before deleting.
How to Rank a Blog Post on Google: 10 Strategic Steps
- This kind of question has columns and rows, each with bubbles to fill in.
- Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers.
- In this article, we’ve gathered eleven effective strategies that will help you rank better on Google.
- If you’re only after a quick, no-login website rank check, Moz Pro might not be the best fit.
- To do this, identify some sites that might be interested in what you’re publishing.
Study the search results to see how you can make your title even more unique. When you type a keyword into Ubersuggest, you can see similar keywords, how many people search for that keyword per month, and how much competition there is. These days, it’s easier than ever to create your own website. And while that means more opportunities for every entrepreneur, it also means there’s plenty of competition for a spot on the first page of search results. To rank higher on Google, you must combine strategic planning, quality content creation, technical optimization, and continuous monitoring.
Also, try promoting the refreshed content on social media or in your email newsletter. Richards shared that by creating content that addresses semantically related topics and answers common questions improved her rankings and user experience. Your next step is to search for those keywords in Google and examine the search intent closely.
Aside from content itself, Google employs a number of ranking signals to determine how authoritative and trustworthy a site is. Google has already tested your keyword across thousands or millions of searches, so they have a pretty good idea of what people are looking for. You need at least 1 keyword seed at this stage, but it doesn’t hurt to have more, even dozens or hundreds of seeds if you’re planning a larger content strategy. Often, seed keywords are the phrases you “think” you want to rank for. If your shop sells motorcycle lifts, your first seed keyword may then likely be “buy motorcycle lifts.” With this method, you can see how your SEO performance changes over time.
If you’re hoping to rank higher on Google, giving them helpful information to make sense of your blog is a good idea. Even if you’ve been blogging for a while, it’s smart to go into your Google Search Console and double check that you’ve submitted your sitemap already. In fact, you have one already – unless you haven’t updated your WordPress installation before August 2020 (that’s a scary thought). First, check that your blog or website really is live on the internet. If you’re using a “coming soon” plugin, then you might be able to see your blog, but no one else can.
You’ll notice that the keyword ideas are sorted by their estimated monthly search volumes, so it’s easy to find the ones people are searching for. You’ll stand the best chance of ranking in Google if you align your page with searchers’ intent. Therefore, aligning your pages to the user’s search intent is crucial. Here are 12 essential SEO best practices to help you level up your website’s performance in search engines.